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Analytics

The Path To Your CMO’s Heart…

Did you know that one of the major problems that marketers worldwide face is - how to show that they have added business value, how to justify budget spent and how to present metrics which is not just a data dump but clear actionable insights. But we say ‘meh’ to that. Our team takes particular joy in the fact that we reverse-engineer your metrics requirements. The path to the heart of your CMO is not the bagel you bought off that fantastic food truck, but performance metrics that beats all what came before.

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Measure, Manage, Analyse

We want what everyone wants - results, efficient processes and zero waste of the marketing dollars. And maybe lesser spend while achieving better results. But, before we go into the fantasy zone, our team of analyst’s stress that this is pure science. Read the data the way it is meant to be, analyse the patterns right in front of your eyes and get going with that actionable insight. We also put together a good looking deck which tracks performance, measures ROI and is loaded with actionable insights.

Actionable Insights
Actionable Insights

Performance Metrics
Performance Metrics

ROI
ROI

People Deliver Insights, Not Machines

Machines generate data and it is people who deliver insights. Having an analytics tool which is custom made to record and report all the necessary data is awesome but it is the responsibility of the analyst team to be able to answer all the questions that come up in order to call the marketing plan a success. To ensure that the process from data to action is complete, it is necessary that the brand ensures suitable touch points across teams. This entire effort is a success only when teams come together to ensure that action taken is immediate, right after the insights are delivered.

People Deliver Insights, Not Machines

Are You Well Known, Are You Making Money?

The idea as always is to measure what really matters. And we need to nail it down clearly, complete with how far we can go before we chase the prize. It is a proven fact that a single faulty metric can bring havoc. If the game plan is to win then the processes should not just measure statistics. Performance metrics is a long game and should not be hampered by the short-term mindset. Our team of experts can help you develop the entire plan right from strategy, to mapping results expected to specific processes and ultimately to test and evolve. 

Are You Known, Are You Making Money?

Hack Your Way Into Higher Marketing ROI

ROI has to be measured holistically, must learn from the past and must evolve. Leading marketers are now adopting a unified measurement approach, clearly vital for both small and large brand. Understanding attribution has had a serious impact on business decisions and has been a game changer for marketing investments in the past few years. Similarly advanced tools can now tell us how our content performs, where and what needs to be changed. The point being using an unified approach will help us properly leverage the new tools to better informed decision making.

Hack Your Way Into Higher Marketing ROI

Marketing Value To Your CEO

All your marketing efforts will not make sense if your CEO/Organization does not understand or appreciate it. The solution is fairly simple, if execution is taken care of say our experts. Research from various sources tell us this - We have to show how marketing impacts pipeline and revenue, how brand share of voice has been impacted over the years and last but not the least how sales team do better with support from marketing. There are several more factors that could be showcased but these definitely top the list. Our team of experts understand how and where change should begin and will support you in doing exactly that.

  • Insights for clear action
  • Measuring what matters
  • Unified measurement approach for higher marketing ROI

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