#1 Augmented Reality, New Tech, and Future of Ecommerce
This year, Enterprises intend to carry on with experimenting with new technology to stick out from their competition. Characteristic and attributes such as3D mapping, augmented reality, product-visualizers, and builders make it even unchallenging and simple for consumers to , explore, and visualize products put-up on the web app.
Machine learning technology is growing more and more advanced, and brands will get down to leverage AI and automation to amplify the customer experience. Chatbots are a great example of a in-action and interactive software which can converse with shoppers over a live chat-interface. Chatbots gives alacritous 24/7 consumer assistance and also functions as a resource to guide shoppers to the correct pages and retain them, coming back.
#3 Video Marketing
In the same manner, like other types of content marketing, videos are an efficacious method for marketing any products and also for luring new customers. For instance – explainers, Unboxing videos, tutorials, other user-generated contents etc …… are great examples of videos which echos with customers and aid them to make decisions about buying.
#4 Subscriptions and Loyalty Programs
It’s common knowledge that the e-commerce industry will only continue to become more and more competitive and cut-throat. For countless Enterprises, Consumer retentiveness is the top priority in their minds. To achieve this strategies of subscriptions and loyalty programs are utilized as it continues to grow, by providing convenience, savings, and exclusivity to consumers, etc…. which creates and builds a relationship between the enterprise and Consumers and also inspires and motivates them to become their brand promoter and proponent.
#5 Diverse Payment Methods
Consumers seek out the choice to pick-out their favored payment routine at the time of the checkout procedure. Enterprises which variegate their payment technology, more conceivably build trust, lessen cart renunciation, and motivate shoppers to splurge more.
#6 Omnichannel Consumer Experience
Today’s consumer first and foremost values practicality and usefulness which is where omnichannel comes to play. This approach gives that practicality and usefulness by designing a flawless experience, whether consumers are shopping on a desktop, picking up items via click-and-collect services in an actual store, or browsing for a product on a smartphone.
As e-commerce revolves around the concept that both people are always evolving, and so is technology are always evolving, it’s safe to assume that the world is going to continuously spot new trends. These trends and changes in the e-com industry have made it effortless for new establishments to step in. Nevertheless, this has also shot up the competition. To survive in this competitive industry, it is paramount to keep up with these trends and give a greater experience to their customers.