Each and Every-one wants to experience and also possess the best technology, at the same time not wasting any valuable time. Same concept applies enters into the picture when checking-out websites / mobile applications. Here, users are especially impatient. Anytime a page doesn’t load fast enough or an application takes too long to open, users will be left frustrated. As a result, they will not pursue their intentions.
UI – All about appearance!
User Interface (UI) is the process of ameliorating the presentation and the interactivity of the web or mobile app. This focuses on the app’s look and interacts with the users. Namely, – Each screen, pages, buttons, and other visual elements that can be viewed while using an app is the User Interface of that app.
UX – All about the experience!
User Experience (UX) Design is the approach of ameliorating the overall experience of the users when they interact with the app or website in contemplation of achieving its objective to provide the highest customer contentment. It keeps customer’s requirements in mind and creates and designs the fundamental skeleton of any app. For the most part, focuses on wireframing an app and structuring all of its components and elements congruously to build the user flow.
Pivotal elements of UI/UX design :
Information Architecture(IA) is apropos of gratifying and fulfilling a business game plans by designing the app’s or the site’s information structure. Vital role of the IA is to give its users effortless navigation no-matter what browser is used. It’s about using the maximal permutations and combinations to give the finest and a top-notch navigation menu.
Interaction Design is about creating the conceptual design that users interact with the product/app. This interaction incorporates numerous elements like aesthetics, color, font, icons, images, motion, sound, space, graphics, etc………….
Usability can be called user-friendliness too. Together with figuring out if the users can get the information they want by using the app or visiting the site for the 1st time and if the app/website is easy to navigate, the usability also grasps ways to maneuver the errors.
Wireframing means creating an illustrative version of the app to try-out and check the features, look, and usability of the app before it is actually launched. It’s an inexpensive and reasonable way to try-out and check functionality and assess whether the application serves the purpose.
Visual design of the app or website is viz delineating the business’s brand. Working-out the visual design can influence the users’ behavior and consequently is the most vital component of the UI design. Visual Design apart from being about selecting the best images, colors, icons, and fonts, as well as recognizing the appearance of the app that impacts the interaction of its users.
Excellent UX and UI design are the vital components of an app, that helps in the success of the app. For that reason, if the mobile apps need to be successful and reach an extensive audience bringing in new businesses, it is vital to give accentuation to UX and UI design. An engaging user-interaction together with better user experience design will without exception work in boosting business and creating a brand image.